Finless Foods is a San Francisco based start-up which seeks to provide an alternative protein source that isn't imitative of fish meat, but is, down to the molecule, fish meat.
Their first goal is to reduce the strain on endangered bluefin tuna populations. I worked with the team to develop a visual style off the linework of their pre-existing logo. This choice informed almost everything we produced under the Finless Foods brand, which straddles the line between High tech science based start up, and a burgeoning food company!
We're as excited as anyone to see what Finless has in store for us as consumers and the environment, because to borrow a quote: