A series of posters for a fictional Swedish food festival. The logo subtly alludes to the subject of the festival by incorporating the shape of the coastline of Sweden inside the claw. A sturdy block of din functions as a counterweight to the mark, and the colors of the type echo it further. In the poster designs the claw portion of the logo acts offering humorous photo realistic versions of various Swedish foods, contrasting sharply with the flat colors and patterns of the background and logo. The Swedish words are intertwined in English sentences, which invite a sense of curiosity and learning.